CNDS
National Centre for the Sport Developpement
La navigation est optimisée pour le mode portrait.
Partager  
Assessment

France is major player in terms of major international sporting events organisation (GESI). The organisation of competitions is frequently recognised as being good quality, and France’s savoir-faire is one of its assets for attracting major events to France. The opportunity to organise is founded on the premise that these events automatically produce positive effects. However, it is often difficult to verify the impact of the organisation of a major event, using objective, measurable indicators.

This is why CNDS has developed a major international sporting events assessment procedure.

This procedure has two objectives :

    • Accompany the organisers in measuring the event’s impact with regards to their objectives and improve the consideration of all the stakeholders’ objectives to increase the attractiveness of these events.
    • Allow CNDS to have a better view of the effects, in order to shed light on these decisions throughout events cycles.

This procedure is based on a communal method which may be used as a model for federations. It is designed to be used for all events supported by CNDS, right from the applications process.

This procedure shows CNDS’ intention to promote the capitalisation of know-how in events organisation, in particular, to improve the standard of events and to spread France’s sporting reputation.
This procedure also serves to provide the events organiser with a strategic approach, right from the application phase.
For information on the procedure launched by CNDS, contact alexandra.vigoureux@jeunesse-sports.gouv.fr

Frame / The assessment used for the Women’s Rugby World Cup 2014

Between 1st and 17th August 2014, France welcomed the world elite of women’s rugby (twelve teams) during its hosting of the World Cup. This event, funded with €500,000 from CNDS, took place on the sites of the Marcoussis National Rugby Centre and the Jean-Bouin Stadium in Paris

Everyone agreed that this event was a great sporting success. Beyond the subject of sport, however, the FFR was able to measure the impact that this organisation had on the development of both the discipline, and France. This impact was measured using the major sporting events assessment methodology developed by CNDS.

A brief summary of this major sporting event of 2014, which also illustrates CNDS’ expertise in its assessment and support.

The procedure set up by CNDS aims to :

    • determine the objectives of the French Rugby Federation (FFR), the organisation committee and the stakeholders. This step is essential in the organisation of a major event, and paves the way for the organisation committee to structure its relations with its priority stakeholders, to understand the expectations of each, to assess their common interests, and finally to define the organiser’s desired impact, and therefore the value created.
    • Define the indicators of measurement, the methods of information collection and the resources required.

As such, the assessment relied on several indicators, allowing the success of this event to be measured : 46,000 spectators, 16,000 of whom for the quarter final France-Ireland, 90% occupancy rate of the stadium, fifteen matches broadcast live, the equivalent of twelve hours live coverage on France Télévision, estimated viewer ratings peaking at 2.2 million viewers, which is 10.2% of all viewers, and 350,000 viewers for the final, 1,282
press/internet cuttings, not to mention the level of activity on social networks etc.
According to the methodology adopted, it was also possible to measure the impact of the organisation of this major sporting event :

    • on the development of women’s sports : 40% of female spectators who are not yet licenced to play, said they would like to try it
    • on its attractiveness : 93% of spectators intend to continue following women’s rugby
    • the study also confirmed the federation’s know-how in its organisation of the event : the average satisfaction score given by participating teams was 4.45/5

This methodology is not only useful for the organiser, but also for the partners who appreciate being able to measure the impact of a major sporting event with regards to their objectives.

    • The International Rugby Board (now World Rugby) was able to measure the satisfaction of the teams (out of thirty-three items, only one was given a score below 80%), and the occupation rate of the stadiums (90%, 45,000 tickets sold) is confirmation that it made the right choice in awarding France the organisation of this event.
    • The town of Marcoussis also appreciated the participation of the local population for the event’s organisation (involving 125 young people and ten retired people. The media coverage of this event contributed to the notoriety of the area (a million television viewers on average, for the first three matches, and around one hundred journalists).
    • Finally, television broadcasters were able to appreciate the quality of the event (90% occupation rate for broadcasted matches). This trend is also confirmed by an increase in the number of television viewers.

THE WOMEN’S RUGBY WORLD CUP KEY FIGURES

    • 365,000 visitors a day to FFR’s website
    • 13,000 likes on the event’s Facebook page
    • 43,600 followers
    • 90% stadium occupancy rate
    • Over 45,000 spectators
    • 12 hours of live coverage
    • 2.2 million television viewers in France, which is
    • 10.2% of all television viewers
Dernière mise à jour le 19 novembre 2015
Ce site est optimisé pour les navigateurs suivant : Firefox Chrome Safari (Mac) Internet Explorer 9+ (Pc)