CNDS
National Centre for the Sport Developpement
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Subsidies
for international events

fleche How does it work ?

Hosting major international sports events (GESI) contributes to the development of sport, to social cohesion, culture, the economy and urban development. These events promote the expansion of France’s international reputation and consequently reinforce our country’s sporting identity.

This is why, since 2009, the National Centre for the Development of Sports (CNDS) has been responsible for supporting the organisation of major international sporting events. Over 130 events have since been supported by our institution.

CNDS’ board of directors voted for 2015’s budget to include €5 million for the support of international sporting events.


In addition to financial support, CNDS has set up a support procedure for project initiators :

    • Organising meetings where events-organisers can exchange experiences with each other (mostly federations), and so that we can improve our support for them when they bring these projects to fruition.
    • Putting together a sporting event evaluation process. This process has two purposes for the organisers :
    • evaluate the impact of the event relative to their objectives
    • improve awareness of the objectives of all the stakeholders in the organisation to increase the attractiveness of events

Who are the beneficiaries ?


The following organisations may apply to CNDS for financial support for major international sporting events :

    • A sports federation, and by extension, the association that is in charge of organising the event
    • A local authority
    • A public interest group (GIP)

Who reviews the applications for funding ?


Submitted applications are examined by a board made up of representatives from the Sports Directive, the Inter-ministerial Delegation for Major Sporting Events (DIGES) and the French National Olympic and Sports Committee (CNOSF). This board is in charge of assessing projects, prioritising applications and providing an estimation of the amount of funding proposed.

Following the board’s opinions, CNDS’ own board of directors reviews those funding amounts proposed by the Managing Director.

What are the conditions for funding ?


When requesting funding :

    • Applications must be completed and submitted to CNDS by the given deadline, as soon as the decision to apply or to organise the event has been made by the project initiator.
    • Candidates must give evidence of the project’s feasibility, and of a strong capacity for managing the project.
    • Applicants / beneficiaries must prove, using their forecasted budget and procedure plan, that they are capable of managing public funds responsibly and efficiently.

Following the board’s consideration :

    • The government and CNDS’ contribution to the application project or to the organisation of the event will be realised and recognised in similar conditions to the recognition given to private sector companies for similar support.
    • Funding agreements between CNDS and the organiser outline the conditions of the financial support and the extent of CNDS’ control of the project.
    • CNDS’ agents must have access to the information and documentation associated with the application or hosting project, in order to supervise the information communicated and to be able to assess how successful the funding is in achieving the objectives of hosting major events.
    • The project initiator will submit to CNDS at the latest six months after the end of the event, the definitive accounts of the project, approved by the accountant and the president of the federation. These accounts are to be accompanied by a detailed report of the subsidised event.

In no event does CNDS guarantee to cover the incurred deficit of an application or organisation project.

fleche Guidelines

Which events ?


The National Centre for the Development of Sport (CNDS) is the exclusive supporter of the organisation of, or applications to host, exceptional global or European events in the senior category(1) for high level disciplines(2) and of the effort to spread France’s reputation throughout Francophone countries and French territories and protectorates, on the condition that they requested CNDS’ support before being awarded the event.

Which criteria are important ?


Le CNDS appréciera les critères généraux suivants :

    • The level of relevance of the event with regards to the discipline
    • The prestige of the event
    • international promotion of France’s image and communication on the subject of the practice of sports and sporting culture
    • reinforcement of France’s image….
    • The quality of the event (organisation, promotion, communication, the number of athletes and participants etc.)
    • The support of the sports federation concerned
    • The possibility of re-using and/or recycling new or renovated constructions
    • The credibility of the budget
    • Effort made towards sustainable development and social responsibility

The department of Major International Sports Events (GESI) is ready and available to provide you with information about the eligibility of your request.

Précisions :

  • (1)official international competitions listed in international federation calendars during the Olympiad in question, and leading to the award of an international title or international ranking
  • (2)According to current regulations and the National High-Performance Sports Commission, recognition of a discipline as high-performance is valid for the period of one Olympiad. This remains automatic for disciplines registered on the Olympic games programme. The automatic status is also accorded to Paralympic disciplines for which there is a French national team. Other disciplines may, at the request of the appropriate designated federation, apply for recognition by submitting an application which is assessed by the National High-Performance Sports Commission (CNSHN).
fleche Assessment

France is major player in terms of major international sporting events organisation (GESI). The organisation of competitions is frequently recognised as being good quality, and France’s savoir-faire is one of its assets for attracting major events to France. The opportunity to organise is founded on the premise that these events automatically produce positive effects. However, it is often difficult to verify the impact of the organisation of a major event, using objective, measurable indicators.

This is why CNDS has developed a major international sporting events assessment procedure.

This procedure has two objectives :

    • Accompany the organisers in measuring the event’s impact with regards to their objectives and improve the consideration of all the stakeholders’ objectives to increase the attractiveness of these events.
    • Allow CNDS to have a better view of the effects, in order to shed light on these decisions throughout events cycles.

This procedure is based on a communal method which may be used as a model for federations. It is designed to be used for all events supported by CNDS, right from the applications process.

This procedure shows CNDS’ intention to promote the capitalisation of know-how in events organisation, in particular, to improve the standard of events and to spread France’s sporting reputation.
This procedure also serves to provide the events organiser with a strategic approach, right from the application phase.
For information on the procedure launched by CNDS, contact alexandra.vigoureux@jeunesse-sports.gouv.fr

Frame / The assessment used for the Women’s Rugby World Cup 2014

Between 1st and 17th August 2014, France welcomed the world elite of women’s rugby (twelve teams) during its hosting of the World Cup. This event, funded with €500,000 from CNDS, took place on the sites of the Marcoussis National Rugby Centre and the Jean-Bouin Stadium in Paris

Everyone agreed that this event was a great sporting success. Beyond the subject of sport, however, the FFR was able to measure the impact that this organisation had on the development of both the discipline, and France. This impact was measured using the major sporting events assessment methodology developed by CNDS.

A brief summary of this major sporting event of 2014, which also illustrates CNDS’ expertise in its assessment and support.

The procedure set up by CNDS aims to :

    • determine the objectives of the French Rugby Federation (FFR), the organisation committee and the stakeholders. This step is essential in the organisation of a major event, and paves the way for the organisation committee to structure its relations with its priority stakeholders, to understand the expectations of each, to assess their common interests, and finally to define the organiser’s desired impact, and therefore the value created.
    • Define the indicators of measurement, the methods of information collection and the resources required.

As such, the assessment relied on several indicators, allowing the success of this event to be measured : 46,000 spectators, 16,000 of whom for the quarter final France-Ireland, 90% occupancy rate of the stadium, fifteen matches broadcast live, the equivalent of twelve hours live coverage on France Télévision, estimated viewer ratings peaking at 2.2 million viewers, which is 10.2% of all viewers, and 350,000 viewers for the final, 1,282
press/internet cuttings, not to mention the level of activity on social networks etc.
According to the methodology adopted, it was also possible to measure the impact of the organisation of this major sporting event :

    • on the development of women’s sports : 40% of female spectators who are not yet licenced to play, said they would like to try it
    • on its attractiveness : 93% of spectators intend to continue following women’s rugby
    • the study also confirmed the federation’s know-how in its organisation of the event : the average satisfaction score given by participating teams was 4.45/5

This methodology is not only useful for the organiser, but also for the partners who appreciate being able to measure the impact of a major sporting event with regards to their objectives.

    • The International Rugby Board (now World Rugby) was able to measure the satisfaction of the teams (out of thirty-three items, only one was given a score below 80%), and the occupation rate of the stadiums (90%, 45,000 tickets sold) is confirmation that it made the right choice in awarding France the organisation of this event.
    • The town of Marcoussis also appreciated the participation of the local population for the event’s organisation (involving 125 young people and ten retired people. The media coverage of this event contributed to the notoriety of the area (a million television viewers on average, for the first three matches, and around one hundred journalists).
    • Finally, television broadcasters were able to appreciate the quality of the event (90% occupation rate for broadcasted matches). This trend is also confirmed by an increase in the number of television viewers.

THE WOMEN’S RUGBY WORLD CUP KEY FIGURES

    • 365,000 visitors a day to FFR’s website
    • 13,000 likes on the event’s Facebook page
    • 43,600 followers
    • 90% stadium occupancy rate
    • Over 45,000 spectators
    • 12 hours of live coverage
    • 2.2 million television viewers in France, which is
    • 10.2% of all television viewers
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